I repeat: How NOT to start a conversation with a new client

This post is part of our Weekly Tips series.

Authenticity

It happened again, just last week. We’re on a teleconference call. Charlie and I are the buyers. We’re joined by a salesperson. A couple of our team members beep in and the call officially begins. Sales Guy leads brief introductions for all attending. Good. We exchange a few pleasantries. Nice. Then Sales Guy does the thing I hate most.